What Works Online?
Hi, I'm Penny Schneck, the Online Sales Manager for Kids Today. Over the last eight years I've seen the Internet transform not just the way we advertise, but the way we do business. It is the great disintermediary. I've personally seen it change the travel, financial services and employment advertising businesses. I've no doubts that its impact on the way we buy and sell home furnishings will continue to grow. This growth will be accelerated by the recession as consumers and businesses look for new ways to communicate and transact business. The Web is certainly the Wild West of our time with global implications and new technologies at every turn, but that's what makes it exciting. Join us on this special blog for a lively discussion on the benefits and challenges the Web offers to our industry. I look forward to a lively debate! Email: pschneck@sandowmedia.com
Facebook Timeline
Put your game face on. Just when you thought you had gotten the hang of managing your company's Facebook page, there are important changes. Effective March 30th, all business pages will be converted to the Timeline format. Any change, even for the better, is hard for most people. But there are some great advantages for brands if you effectively leverage the Timeline. In fact, the new features o... Read More
Comments (3)A Web for Everyone!
Welcome to the New Year and more exciting advances in online technology! I can't wait to see if the 2012 predictions -- including increased mobile marketing, greater use of the cloud, and continued growth of online video will happen even faster than predicted. I hope all the readers of this blog received the latest technology gadget on their wish list! While visiting my parents for the holidays, I... Read More
Comments (3)Free Resources to Help Your Business Go Mobile
Mobile is the big trend leading into the holidays and for 2012. According research from Gartner, Google Internal Data and Cisco, mobile has grown fourfold since 2010, and there will be more people accessing the Internet from their mobile devices versus a PC by 2013. Key to effectively tapping into this growing audience is to have mobile-optimized landing pages and web sites. Unfortunately, Googl... Read More
Comments (4)Holiday Marketing Using Social Media
This blog is dedicated to keeping you abreast of the latest online marketing tactics and technologies. It is impossible for any one person to be expert in all the fast-evolving Web opportunities. So this week, I've asked my friend Crystal Vilkaitis to share her tips for holiday marketing using social media. Crystal is the director of social media for SnapRetail. She has been using social media s... Read More
Comments (2)Tips for Online Promotion While At Market
Most advertisers I work with finish their advertising programs the week leading into a market and move on to showroom set up. But Web statistics from our own sites show that online traffic continues at a steady pace during a market and even goes up slightly during the event. Readers looking for the latest news, new product launches and special offers check in from their mobile devices throughout... Read More
Comments (3)Increase sales with Video
Ecommerce video has grown in the past year, with 73% of US retail sites now using video according to eMarketer. Still, video remains relative underutilized in our industry with only a handful of videos on some sites and many of these videos hidden deep in the website. There are a lot of good reasons to feature product videos on your website as well as the multitude of social media sites now availa... Read More
Comments (1)What’s the BEST Email Marketing Service?
Email marketing continues to be the mainstay of most online marketing programs. It's easy, fast, and inexpensive to send out an email to your customers and the metrics on open and click through rates make the tactic very quantifiable. So what's the best email marketing tool out there? Drumroll...and unfortunately the answer is the ever vague "it depends". I really do encoura... Read More
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