NEST in San Francisco...
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| NEST - with it’s corner entrance that draws you in. |
By being a key contributor of the Pottery Barn Kids brand for its first 7 years, and participating in its growth since before the first store opened- to the day I left to start Whistle & Wink, I learned a few things about creating a retail atmosphere. From my experience in what I fondly call “the mall store business” I learned that in order to reach out and bring in those customers again and again, the main goal is: “Create the Dream.”
Yes, we need to find new ways to promote, display, advertise and, of course, service our customers. But once you have that customer in the store, how do you create excitement and the motivation to buy? It isn’t always price.
It is STYLE that creates an impact. Customers want to feel they are taking part in, and taking home something new and exciting, part of the latest and greatest. Here at the Center I would like to share some inspiring stores who have found their own style and continue to find a way to keep the customers coming back for more.
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| This delicious bed is the first thing you see before you even walk in the store - who wouldn’t walk in? |
What better way to begin the Center, than to start right at home? By home, I mean San Francisco, California. This is a town full of wonderful stores, not many are geared exclusively for kid’s home products, but there are inspirational stores in every tiny nook & neighborhood of SF that appeal to the child, and grown-up in all of us. Each has its own style that makes them a destination for inspiration and shopping, of course!
The place I go to when I need to feast my eyes on unusual things of beauty is a place of visual excitement called: NEST, located at 2300 Fillmore Street here in San Francisco.
Décor style for Nest includes incorporating collections of nests; birdhouses and winged creatures perched over the store interior on marquee style shelving. Nest motifs are painted on the walls beneath a subtle stripe. Even the chandeliers are “nest” lights delicately hanging from the ceiling fashioned by owners: Judy and Marcella Madsen. This Mother-Daughter team have been fearless in their approach to shifting and changing the store around continuously which contributes to the success of the store for 13 years, where they continue to bring in new customers while maintaining the interest of loyal followers. A colorful and original approach to display reaches out to you from every corner of this SF favorite. If looking for something unique for the home, or someone special, this store decor tells you that you’re in the right place.
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Even the upstairs “back room” loft window is dressed like a stage – perfect for the collection of marionettes, which sit here and there throughout the store displays, adding to the character and charm of the store interior.
Displays of remarkable birdhouses and nests watch from their perch above the store interior. Reminding us of the basic beginnings of “home”
When you think of the word “Nest” it can cover many areas of potential product: it could address the start of a new family, it’s your home where you nest, a place to feed, rest, sleep… it’s your sanctuary, where you celebrate, and the list goes on. Every inch of Nest is dedicated to unusual products, including children’s gift items, novelty toys, children’s books, table linens, clothing, bedding, pillows, 1 of a kind pieces, jewelry and the best home book selection in SF. All catering to what a customer might find there which no one else has for their nest.
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