Disney Baby launches mix-and-match nursery essentials collection
Kids Today Staff -- Kids Today, 9/6/2011 12:49:32 PM
GLENDALE, Calif - The Disney Baby brand has launched a 75-piece nursery essentials collection featuring Mickey Mouse, Minnie Mouse, Winnie the Pooh, Pooh and Piglet, and the 101 Dalmations, available exclusively at Babies ‘R' Us.
The new Disney Baby bedding/nursery essentials collection features five on-trend colors and themes and allows parents to pick and choose the nursery items that fit their needs and lifestyle. The 75-piece collection includes sheets, receiving blankets, mobiles, storage items, wall décor, changing pad covers, nightlights, soft rattles, gift sets and more. Each item in the Disney Baby bedding essentials collection can be purchased separately.
"Getting baby's nursery ready can be exciting and overwhelming," said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. "With our Disney Baby nursery essentials collection we aimed to help make any nursery the most magical place by providing moms the design freedom to mix and match nursery basics to create exactly the look they desire or simply to replace or enhance an existing item and avoid having to purchase a prepackaged assortment."
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