American Signature launching Miss America girl's bedroom collection
Will debut in all company stores this week
Clint Engel, Furniture Today -- Kids Today, 10/26/2010 12:05:26 PM
COLUMBUS, Ohio - American Signature is launching a Miss America-themed youth bedroom collection for girls here this month.
The collection, developed by American Signature in collaboration with the nonprofit Miss America Organization, will launch in the Top 100 company's flagship Value City Furniture store here on Oct. 25. Miss America 2010 Caressa Cameron will host the event, which will take place from 6 p.m. to 8 p.m., the company said.
The 10-piece Miss America Youth Collection includes a Crowning Touch bed detailed with carved roses and a detachable signature Miss America four-point crown. There's also a Majestic Bed with a stylized Miss America logo in the headboard and footboard, a seven-drawer dresser with dovetail construction, two chests, a bedside table option, a flip-up mirror vanity desk, an upholstered boudoir chair with a heart-shaped back and other items.
Prices will range from $229 for a nightstand to $799 for the dresser and mirror. The beds will each retail for $449.
A high-heel shoe chair with storage in the toe is coming soon. More pieces will be added overtime, the retailer said.
The pieces are in a pearlized white painted finish with silver tipping, with some featuring rose-carved knobs and jewel-like accents. Elements of the crown (the four points representing service, style, scholarship and success) and the Miss America logo are incorporated throughout the collection, which will be available in all the company's stores Oct. 25.
Art McMaster, president and CEO of the nonprofit Miss America Organization, said the new collection "has been designed for young girls who dream of being Miss America someday, and truly reflects the spirit of our pageant beautifully."
Jonathan Schottenstein, American Signature chief operating officer, said the collection is "fun and inspiring and will give young girls a room in which they can dream, imagine and grow."
The retailer, with more than 125 store in 19 states, said the "elegant and whimsical design reflects the grace and beauty of Miss America and demonstrates American Signature's commitment to style, luxury, design and quality at an affordable price."
Privately-held American Signature is No. 6 on Furniture/Today's survey of Top 100 U.S. Furniture Stores with estimated furniture, bedding and accessories sale of $964.8 million in its fiscal year ended Aug. 1, 2009.
The Miss America Organization is behind the nearly 90-year-old pageant developed to provide opportunities for young women "to promote their voices in culture, politics and the community," according to a release. The organization is the world's largest provider of scholarship assistance for young women. Last year the group, along with its state and local organizations, made more than $45 million in cash and scholarships available, the release said.
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