Exclusive Research: The Infant Furniture Consumer
Moms influenced by competitive prices, selection
Daphne Garland-McLean -- Kids Today, 10/11/2010 10:22:04 AM
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The exclusive Kids Today and Mom Central Consulting 2010 Children's Furniture and Gear survey shows moms are influenced by competitive prices and selection when shopping for infant furniture. The study also provides information on the types of stores moms shop first for a crib, as well as what moms expect to pay for a crib. In addition, nursery features that entice moms to pay more are revealed.
Kids Today, in partnership with Mom Central Consulting, fielded an online survey to Mom Central's proprietary panel of moms in March 2010. The exclusive consumer analysis is based on responses received from 1,250 U.S. moms.
For the complete report, see the September 2010 print issue of Kids Today, or click here for the exclusive online report.
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