Leggett & Platt realigns direct-to-retail brands
Kids Today Indstry News
By David Perry -- Kids Today, 8/1/2009 12:00:00 AM
Manufacturer and components supplier Leggett & Platt is aligning its direct-to-retail sleep accessory brands and their supporting organizations under the management of L&P's Consumer Products Group.
That group will act as Leggett & Platt's retail arm in the sleep industry with a focus on helping retailers market sleep-related products and accessories to consumers and improving retailers' performance, the company said.
The group, which has been managing the manufacturing and marketing of sleep accessories, will now also oversee the Adjustable Bed Division, which previously was managed by L&P's Bedding Group. In addition to brands such as the Leggett & Platt Home Collection, Fashion Bed Group and Southern Textiles, the Consumer Products Group's brand portfolio now includes Adjustables by Leggett & Platt.
“Now CPG has a renewed focus on serving retailers and helping them meet their customers' needs. With our dedicated resources on sales training and in-store marketing, I'm confident that we can help our retailers improve performance during tough economic times,” said Rob Woods, president of L&P's Consumer Products Group.
In addition, L&P's Adjustable Bed Division's sales training team, which used to focus on adjustable bed products, will now be responsible for the training of all CPG products.
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