Crayola targets infants with Beginnings line
In response to parents wanting products for babies too young to hold a crayon
-- Kids Today, 3/9/2009 7:51:00 AM
EASTON, Penn. — Coming off a record holiday season, creative products manufacturer Crayola is demonstrating that the recipe for success it created more than a century ago is even more relevant today when families are looking to make every dollar count.
“Play value has taken on deeper meaning in these challenging times,” said Mike Perry, Crayola president and CEO. “For Crayola, value isn’t only about price. It’s also about the developmental value of powering a child's imagination, while providing endless everyday play at an affordable price.”
New additions to Crayola’s line of children's creative experiences, which debuted at Toy Fair, include toys for infant color exploration.
Parents asked for Crayola experiences for their infants who are too young to hold a crayon and in response, the Crayola Beginnings Baby line was born. Child development experts helped shape each toy, so that babies’ natural motions create changes in color.
The Crayola Beginnings Baby Drop & See encourages babies to use their natural motions of dropping, pressing,
|
Babies watch balls change colors as they roll past windows in Crayola Beginnings Drop & See. |
|
Babies are introduced to their first coloring experience with Crayola Beginnings Drop & See. |
pulling and pushing to put them in control of a colorfully fun experience to excite their senses. Baby can drop and watch balls magically change color through the colored windows as they zigzag their way down the rainbow ramp. Easy push and pull levers make surprising sounds and let baby move the balls through each level until they reach the bottom. For children 9 months and up, $24.99.
Crayola Beginnings Slide & See is a magical way to introduce babies to their first coloring experience. There are six pictures, each representing a different color, and by simply pulling the tab, baby can “color” the black and white images. Baby can turn a strawberry red, a leaf green or the sun yellow, and with a push, remove the color. Each slide also has a textured surface like a bumpy orange peel, lumpy grapes and a feathery bluebird to match the images. The easy-to-pull sliders help develop baby's fine motor skills. For children 6 months and up; suggested retail price is $9.99.
Other new items in the Beginnings line were made with toddlers in mind.
Toddlers can now make their first scribbles with age-appropriate art tools from the Crayola Beginnings line. Crayola worked with child development experts and occupational therapists who understand the unique needs of this age group, including the grasp that enables them to create successful first marks. These important first art experiences help build toddlers' confidence, language and writing abilities and important motor skills. Made for a child's first palm grasp, TaDoodles art tools from Crayola Beginnings, let toddlers make bright, colorful marks with crayons, markers, paints and stampers and feature washability moms can trust. New for 2009, kids can scribble up a storm on the Crayola Beginnings TaDoodles Ta-Doodler and bring their creativity to bath time with the TaDoodles Tub Time Tracers.
With the Crayola Beginnings TaDoodles Ta-Doodler, a soft and cuddly bear buddy becomes a canvas for your child's imagination. Using Crayola TaDoodles Crayon Buddies, toddlers can scribble away on the light-up tummy or anywhere else on the washable bear. With one quick swipe of a damp cloth, the scribbles disappear and the “TaDoodling” fun can start again! Two different musical modes set the tone for different activities -- a lively tempo for coloring and creating, and a slower, soothing melody for quiet time. For children 18 months and up; suggested retail price is $29.99.
We would love your feedback!
Featured Company
-
FurnitureCore.com
FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more
