Whistle & Wink launches
By Lisa Casinger -- Kids Today, 10/1/2007 12:00:00 AM
Whistle & Wink made its ABC Kids Expo debut last month. The company, a division of newborn and infant apparel manufacturer Vitamins Playwear, offers upscale bedding and coordinating products consumers can mix and match.
The concept behind the brand came from Bridget Kelly, who most recently was the design director for Pottery Barn Kids. Kelly has more than 25 years of experience in textiles and fashion. She is the vice president design, merchandising and sourcing for Whistle & Wink.
Another well-respected industry veteran, Jacque Sternquist, joined Whistle & Wink before ABC as its vice president of sales and marketing.
Whistle & Wink's bedding includes crib and twin pieces, window coverings and dec pillows that are made to be mixed and matched. Kelly starts the design process with hand-painted, hand-embroidered or appliquéd designs that are translated into heirloom quality products.
Jacque Sternquist
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