VS Distributing introduces European lines to U.S. market
Staff -- Kids Today, 9/1/2005 12:00:00 AM
Malvern, Pa. —
VS Distributing entered into several agreements just in time to launch the European merchandise at the ABC Expo.
VS Distributing is introducing Geuther Family high chairs, one of the best-selling items in its class in Europe. It can be adjusted with wooden knobs, without any tools. The durable chair adjusts for all ages, from infant through adult. It is one of the few European high chairs that meet the German Safety Standards.
Geuther, founded in 1881 in Mitwitz, Germany, manufactures a full line of juvenile furniture, safety gates and wooden toys.
VS Distributing is also launching the Sport Baby carrier for Red Castle France. The carrier adjusts as the baby grows, from birth up to 26 pounds. It features several carrying positions, including middle, slightly off-center and on the hip. It also adapts to the wearer's every movement, all because of a sliding pouch. Its simplicity allows the carrier to be repositioned without removing the baby.
The carrier has an adjustable headrest and a cool mesh lining for ventilation and comfort. It fits most people, with a waist adjustment from 25 to 50 inches.
Red Castle France, of Aixen-Provence, France, is a juvenile products company with products designed to provide functional and stylish solutions for parents and children worldwide.
VS Distributing will also introduce the Always Learning Feeding Range, manufactured by V&A Marketing in the United Kingdom. The item was developed by the U.K.'s foremost expert in juvenile health, Dr. Miriam Stoppard, with the help of other experienced moms.
Always Learning uses imaginative colors, textures, pictures and sounds, making mealtimes fun and educational. There are seven products in the system, including a weaning spoon set that comes complete with a model train or airplane with real sound effects.
"We were looking for the 'right partner'... a distribution company who shared our vision, would promote and market the product line, and one who understood and could relate to the juvenile market in the States... VS Distributing had all those attributes," said Nigel Wood, international sales manager for V&A.
VS Distributing specializes in the distribution of products from around the world to the U.S. and North American markets.
The Always Learning Feeding Range, by V&A Marketing of the U.K., features bowls and a non-leak cup.
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