Gr8x finds U.S. distributor
Brooke Showell -- Kids Today, 9/1/2005 12:00:00 AM
Kennesaw, Ga. —
Regal Lager has been named the exclusive U.S. distributor for Australian-based diaper bag manufacturer Great Expectations Australia, or gr8x. Regal Lager is showing the line at this month's All Baby and Child Expo in Las Vegas.
The company, established in 1998, has had success with its flagship product, the original Baby Traveller. The all-in-one bag has a change mat that folds into a backpack and comes in stylish colors such as chili and latte.
Designed for newborns through toddlers, the Baby Traveller is machine-washable and lightweight with adjustable straps, insulated pockets and several storage pockets, and it has a retail price of $80.
Sold in leading Australian independent specialty stores and popular in the United Kingdom, Europe and Canada, the Baby Traveller won a gold medal at the Geneva New Products and Inventions Convention.
Other items in the gr8x line include diaper bag accessories and the Backpack Duo, which is composed of a larger pack and a detachable mini-pack for shorter trips. The retail prices on those items range between $9 and $100. The gr8x collection is in stores now.
Regal Lager will show the bags at the ABC Expo.
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