Small World Toys inks agreement with Dr. Seuss
Staff -- Kids Today, 8/1/2006 12:00:00 AM
Toy manufacturer Small World Toys has signed a new licensing deal with the world-famous Dr. Seuss brand.
"We really took our time finding the right partner to create product with this license," said Susan Brandt, executive vice president of Licensing and Marketing, Dr. Seuss Enterprises, L.P. "We looked at all the obvious and some of the not-so-obvious manufacturers. Small World Toys was clearly the best partner for us to develop infant and developmental toys for this category. We are really thrilled to work with Small World Toys on this project."
Small World Toys recently has had success with its Eric Carle line and its soon-to-be-released products with Karen Katz.
"Dr. Seuss is a perfect license for our company," said Small World Toys CEO Debra Fine. "Our mission is to create toys that nurture the minds, bodies and spirits of children. Our product development team will create toys that reflect the whimsical nature of Dr. Seuss' characters and stories while being developmentally appropriate for infants, toddlers and preschoolers."
Products in the line will retail between $10 and $40 and will include Hear and Now cubes; Touch and Rhyme block; Balance Stick; 1 Fish, 2 Fish chunky puzzle; Family Photo floor puzzle; Deedledude Sneeches; 3D Cat in the Hat puzzle; Seussical Plush Horton; Yertle the Turtle plush stackers; and Green Eggs and Ham melamine dinnerware set. The collection, scheduled for release in 2007, is targeted to toy, book and gift retailers.
Small World also will create items that are exclusive for various categories of retailers.
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