Guidecraft, Lambs & Ivy partner for furniture line
Staff -- Kids Today, 9/1/2007 12:00:00 AM
Guidecraft has signed an agreement with bedding and decor manufacturer Lambs & Ivy to produce a line of furniture that coordinates with Lamb & Ivy's designs. The first two groups from the collaboration will launch at the ABC Expo in Las Vegas this month.
The Sports USA collection is composed of a table and chair set, media cabinet, storage step stool and rocking chair. The line features turned posts legs in a distressed denim blue finish that coordinates with the vintage bedding with the same name. The feminine Swan Lake is designed to go along with a princess-themed bedding set being launched at ABC. The collection includes a table and chair set, toy box, storage step stool and rocking chairs with scalloped aprons and carvings and hand-painted in shades of pink, raspberry, lime and espresso.
Retail prices for the pieces range between $45 and $160. The collection is being targeted to furniture, department and gift stores as well as independent specialty shops, and plans are to start shipping in January.
"We're thrilled to have the opportunity to work with Lambs & Ivy," said Jason Fein, president of Guidecraft. "Over the years, our accounts have come to expect a lot from our furniture lines — from hand-painting to hand-carving to character and sports licensing. However, we were missing an essential piece of the puzzle, which was a strong tie-in with a fashion-forward company such as Lambs & Ivy."
Barbara Laiken, president of Lambs & Ivy, said, "We're very much looking forward to working with Guidecraft. This is the perfect addition to our family of products. We love to see our designs carried through successfully to an entirely different category of products."
The new collections can be seen at the Lambs & Ivy booth, 1039, and Guidecraft booth, 3133, during the ABC Expo.
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